PropTech Digital Transformation Award

A.R.M. Holding has redefined real estate digitalisation through a visionary transformation strategy, seamlessly integrating cutting-edge enterprise solutions across all operations. At the heart of this transformation is the full-scale implementation of Oracle Fusion ERP, covering Finance, SCM, HCM, and Enterprise Contracts Management, ensuring streamlined workflows and financial precision.

Pioneering the UAE real estate sector, A.R.M. Holding deployed Salesforce CRM for an end-to-end build-to-lease journey and Field Service Lightning (FSL) for Facilities Management - the first in the region.

Our tenant-centric mobile application offers seamless rent payments, contract renewals, maintenance requests, and smart access control, enabling automated facility entry - the first regional implementation of its kind.

A robust API Gateway unifies data across systems, securing Boomi's EMEA Customer Innovation Award, while Power BI analytics provide real-time insights. Our Omnichannel Contact Center implementation with Salesforce digital engagement and self-service portals enhances customer experience.

With ISO 9001 & 27001 certifications and cloud migration complete, this transformation has positioned A.R.M. Holding as a leader in digital-first real estate management, delivering innovation, efficiency, and unparalleled customer experience.

Azizi Developments, based in Dubai, UAE, is a leading name in the real estate sector. With over 30,000 homes delivered to local and international investors and end-users from more than 100 nationalities, the company takes pride in its extensive portfolio of modern luxury properties across Dubai’s most sought-after residential and commercial locations.

Known for its construction-focused approach, transparency, and customer-centric philosophy, Azizi offers investor-friendly properties tailored to a variety of lifestyles. The company is committed to enhancing the lives of its residents while driving the growth and progress of the markets it serves.

Currently, Azizi has approximately 40,000 units under construction, valued at several billion US dollars, and scheduled for delivery by 2027. Renowned for iconic developments, Azizi is behind the world’s second-tallest skyscraper and an AED2.5bn opera house, a cultural landmark within the Azizi Venice district.

With an impressive track record, an extensive land bank, and strategic partnerships with Dubai’s leading master developers, Azizi plays a vital role in shaping world-class communities in MBR City, Palm Jumeirah, Sheikh Zayed Road, Dubai Healthcare City, Dubai South, Al Furjan, Studio City, Sports City, and Downtown Jebel Ali.

Osool Integrated Real Estate, a premier Saudi Asset & Property Management firm, has embarked on a groundbreaking digital transformation to revolutionise its extensive real estate portfolio's management, development, and operations.

As the real estate arm of GOSI’s managing its diversified properties (over 1,700 buildings totalling 4 million square meters of leasable area)​, Osool launched an ambitious initiative in 2024 to digitise decades-old assets using technologies like Building Information Modelling (BIM), Digital Twins, and AI-driven facility management platforms.

This initiative addresses a critical industry challenge – bringing older, poorly documented assets into the digital era – by leveraging laser scanning, 360° photography, and archival records to create comprehensive BIM models enriched with operational data. Integration with IBM Maximo (enterprise asset management system) ensures seamless facility management workflows, enabling data-driven decision-making and proactive maintenance.

Notably, the Granada Mall extension – adding 36,000+ m² to reach a total of - 124,000 m² Gross Leasable Area, making it one of Riyadh’s largest malls ​– was a flagship asset digitised without disrupting ongoing operations. By partnering with Saudi technology platforms WhiteHelmet and Autodesk (via local partner Kemet), Osool achieved high-fidelity digital twins that enhance data accuracy, operational excellence, and tenant experience.

The Smart Waste Management (SWM) system improves waste classification and disposal within ROSHN communities using AI and machine learning. Its primary goal is to assist homeowners in accurately classifying waste, optimising management practices, and promoting sustainability. Through a mobile app, users capture images of waste, and image classification technology identifies the type of waste, suggesting the correct bin (Blue for plastic/paper/metal/glass, Brown for hygienic, Green for organic).

The system employs a single-label dataset linking each image to a category label. Data is categorised into nine types: Organic, Hygienic, Paper, Plastic, Glass, Metal, Bulky, Cloth, and Hazardous. Automated machine learning model training adapts to new data via retraining, with deployment through cloud-based APIs.

A prototype app collects real-use data from ROSHN employees, retraining the model to improve accuracy. Future enhancements include image segmentation for better predictions and gamification elements. Success is measured by feature engagement, feedback accuracy, and user retention.

Additionally, the Smart Waste Management Project emphasises optimised waste collection through IoT sensors, a resident application, and data-driven solutions. This initiative delivered innovative solutions, enhancing operational efficiency, sustainability, and resident engagement while positioning the company for future growth.

As part of its digitisation journey, United Development Company (UDC) has developed a cutting-edge serverless Super App to enhance the living experience for residents and visitors of The Pearl Island. This app leverages cloud-based, serverless architecture to deliver a seamless, efficient, and scalable solution tailored to the community's needs.

Key Features:

• Real-Time Services and Updates: Users can submit maintenance requests, access property management services, and receive notifications about community events with just a few taps.
• Integrated Online Payments and TPOC Billing: The app supports online payments and TPOC billing, providing a seamless and convenient payment experience.
• Enhanced User Experience: The serverless architecture ensures smooth and responsive performance, regardless of user load or task complexity.
• Integrated Community Services: The app consolidates various services, including booking amenities, accessing exclusive offers, and staying informed about local events.
• Fully integrated with the CRM system, the app ensures real-time data synchronisation and streamlined operations.