Aref is a seasoned executive with over two decades of experience in digital transformation at multinational corporations. Holding a Strategy Officer position at the World Economic Forum, he also a board member at various technology and innovation startups and an advisor to universities and international research groups. Aref notable achievements include implementing Third and Fourth Industrial Revolution technologies in CCC operations with turnover values exceeding $70 Billion. As the CEO of "CCC Startup," he pioneered disruptive technologies in collaboration with global tech startups, achieving world record innovations in areas like Renewables, 3D Printing, and AI. Aref contributions to global forums, including the World Economic Forum and UNEP GlobalABC, have influenced studies on megatrends, Industry 4.0, and Net Zero Carbon Transition. Recognized as a commentator and speaker at major events, Aref insights have been cited by renowned media outlets like Reuters, Forbes Middle East, and Business Insider.