Bringing a wealth of experience spanning more than 25 years in business strategy, development, and operational management, Riad is a driving force behind intelligent solutions across AMANA. He joined AMANA in 2002. Riad has contributed significantly over his 22-year tenure, playing a pivotal role in enhancing the brand"s value and growth. Riad is a distinguished alumnus of the Massachusetts Institute of Technology (MIT) with a Bachelor of Science in Engineering, holds an MBA from Harvard Business School, and is an esteemed member of the Young Presidents Organization (YPO).